Download our LGBTI
social media intelligence report

2022 LGBTI Inclusion Online Discourse Report

64% of media and blog stories published in the past year were inclusive

Only 14% of Facebook comments on LGBTI issues were inclusive

54% of Facebook Reactions to stories about LGBTI issues were "Haha" reacts

Let's make sense of these findings. Download the full report below.

Where do online Filipinos stand on LGBTI issues? How can advocates make inclusive messages that resonate with a broad audience?

In this 65-page insight-rich report, Syn & Strat answers these questions and suggests ways forward for advocates, researchers, communicators, and policymakers. We share surprising data-driven findings like:

  • The LGBTI identities and issues that earn the attention and empathy of people outside the community
  • How media covers LGBTI issues and celebrities
  • The demographics of users who tend to leave negative comments about LGBTI people 
  • How does publicity around SOGIE-friendly policies and legislation fare compared to other types of stories about LGBTI issues?

This research is independent and non-commissioned.

Download our report to inform your communications strategies for LGBTI issues.

GET THE REPORT

About Syn & Strat

Social listening like you’ve never heard before.

Syn and Strat Consulting Inc. is a social media intelligence and social media strategy firm. Our pioneering approach integrates data analytics and social science research methodologies to uncover and spread online messages that inform real-life attitudes and behaviors. We care about narratives, not just numbers.

Syn & Strat has worked extensively in studying human rights campaigns and political campaigns on social media. Our research has been presented at the Human Rights Summit 2020 and exhibited at the Human Rights Summit 2021. We have worked with Amnesty International Philippines, The Asia Foundation, BagoSphere, WiseOwl Management Consultancy, and YGOAL Inc., and we are a collaborator in the Philippine Linking and Learning project of VOICE, a grant facility managed by Hivos and Oxfam Novib.

We have also worked with partners from government, private sector, and development organizations, and executed social media strategy for national and regional election campaigns and political campaigns.

We can help you learn how your audience thinks about the issues that affect you.
 Get in touch with us at contact@synandstrat.com