Faction and Cluster Mapping
Social Media Analytics
Digital Visual Ethnography
Audience, Market, Landscape Research
Comms Experiments and Research
Campaign Development Strategy Development
Social Media Management
Social Ads Management and Optimization
Social Media Performance Audit
What we see online doesn’t just mirror what happens offline — what we see online can influence our offline lives. Our online and offline realities are dimensions of the real world. Our research and our strategies are founded on the principle that social media can influence and change society and behavior.
While numbers, graphs, and maps may look smart, context is the real intelligence. It’s important to us that online audiences aren’t reduced to their statistics or demographics. We put their motivations, apprehensions, attitudes, and behaviors front and center.
We don’t try to simplify our work with shortcuts or blanket automation. We treat and analyze data with human care. We manually compute the metrics we think best answer our research questions. We make sure our data is clean and relevant, and we’ll only give you insights that are meaningful, nuanced, and immediately actionable — enabled by our innovative applications of tech.
Applying the principles of design thinking, we believe in endless iteration. For campaigns, we design processes that allow us to test variables so we can see what works and what doesn’t. What connects with the audience and what doesn’t. What brings you returns and what brings you success. This means: We get better with time, and the longer you work with us, so will you.
The most important tool we have lies beyond our tech stack: Our philosophy.